Canadian Tire's Jumpstart 
Broadcast | TSA | Print | In-Store Signage | Campaign Line

Jumpstart helps underprivileged kids get into sports. But there are many other charities vying for donations that can appear to be much more urgent... and sports can seem frivolous when compared to hunger and life threatening illnesses. So we elevated the role of sports. It's more than just  fun and games. Sport help equip kids with life skills that will help them grow into successful and happy adults. 
Writer: Steph Braun
Art Directors: Scott Shymko, Andy McKay
Creative Director: Neil McOstrich
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