Broadcast | :06 Pre-Roll | Social | Campaign Line
A scent can transport you thousands of miles away. So when Air Wick wanted to appeal to millennials, who prefer experiences over possessions, we decided to show how the new line of Beach Escapes fragrances could take them far beyond their 500 sq. ft. apartments.
Writer: Steph Braun
Art Director: Scott Shymko
Creative Director: Neil McOstrich
Agency: cleansheet communications