CanadaSound
Website | Online Video | CBC Partnership | Social | Music Album | Live Stage Performance
Canada150 was a big deal. So we set out to create a one-of-kind gift to celebrate. CanadaSound was a website that allowed Canadians to submit their favourite Canadian sounds (bacon sizzling, geese honking, TTC chimes). Then we gave those sounds to Canadian musicians (Walk off the Earth, Karl Wolfe, Blitz//Berlin, Bülow, DRU, Florence K and more) to create original tracks inspired by the sounds submitted. Walk Off the Earth performed their song live during the Canada150 celebration and proceeds of album sales went toward helping get musical instruments into the hands of kids across the country.
Clio Awards - Silver
Atomic Awards - Silver
Strategy Awards- Bronze
ADCC - Silver
Writer: Myself, Tom Tevlin
Art Director: JP Spanbauer, Denny Kurien, Scott Shymko
Creative Director: Neil McOstrich
Agency: cleansheet communications