Broadcast | Radio | Campaign Line
At the beginning of 2022, COVID-19 cases were climbing faster than ever before. Although boosters were available, there were many reasons why Canadians weren't choosing to go for their third dose. And because of strict advertising rules in Canada, there wasn't much we could competitively say about vaccines. So our awareness campaign decided to bring back the power of choice. Choice has always been an important part of the human experience and what makes us who were are.